What is the innocent foundation?
The innocent foundation is a registered charity in England and Wales (No. 1104289) and a company limited by guarantee registered in England (No. 05054312). Our registered office is Fruit Towers, 342 Ladbroke Grove, London W10 5BU, Great Britain.
We were set up in 2004. Our funding mostly comes from innocent drinks who give 10% of their profits to charity, the majority of which comes to us at the innocent foundation. We give grants to other charities who work on projects helping the world’s hungry.
What is the impact of the foundation?
Since 2004 we have invested over £2.5m in 58 projects, supporting over 530,000 people. We spend a lot of time thinking about how we can measure our impact; all of our partners report to us every six months on progress against the agreed objectives for the project. We are excited by some of the numbers, but know that it could be a number of years before we can really assess the long term impact of what we do.
How do you choose which projects to support?
We start by agreeing criteria about what we sort of projects we want to support. You can read more about this here. Our projects are a mix of ones we’ve researched and identified ourselves and ones that other people tell us about. All the projects are carefully assessed against our funding criteria by the trustees and the foundation manager to ensure they fit our strategy. We review our criteria regularly to ensure they are still relevant.
How can I see if my project or charity might be eligible for funding?
To find out if your project or charity might be suitable, the best place to start is by finding out what kind of projects we fund. Once you've had a look, if you think your organisation might be suitable find out how to get in touch with us and what information we need here. We will get back to you as soon as possible.
How long does funding last?
That depends on the project. We look at where our contribution will have the greatest impact. Most of our funds are allocated in three year partnerships, although we do work with some partners supporting shorter projects. Except for our emergency relief funding, we look for projects that we think will be sustainable over the long term.
What does the innocent foundation have to do with innocent the drinks company?
Can I send money to support any of your projects?
Absolutely, although we’d rather you didn’t send cash in case it gets lost in the post. You can send us a cheque made payable to ‘the innocent foundation’. Please include your name, address, email address and phone number with your donation so we can track our income and say thank you.
If you are a UK tax payer, you can also take part in the Gift Aid scheme which helps us claim an additional 25p of tax back on every £1 you give. Please print a copy of the Gift Aid declaration form and send it to us with your donation.
Alternatively, you can take a look at the projects we fund and follow links to make a donation directly to one of the amazing charities we work with.
Can you help out with smoothies for an event?
We are a grant-making charity. If you have a request about products, please get in touch with our colleagues at innocent drinks at email@example.com
Can you sponsor me to run a marathon / climb a mountain / sit in a tub of baked beans?
We’re really sorry but we can’t help. We are a grant-making charity so we give funds directly to great charities to support specific projects. Good luck with your fundraising.
How do I get in touch with you?
If you would like to find out more about any of our projects or have any other questions, please get in touch. We’d love to hear from you. You can reach us at firstname.lastname@example.org, call 0207 993 3311, or write to us at the innocent foundation, Fruit Towers, 342 Ladbroke Grove, London, W10 5BU.