about the foundation

about the foundation

since day one, innocent’s founders pledged to give 10% of the company’s profits to charity

innocent has been doing just that since 1999, showing how business can be used as a force for good. Most of that money comes to the innocent foundation, and since we were founded in 2004 we’ve received over £10 million. That’s a lot of cash. Enough to keep helping the world’s hungry in new ways, by finding and funding breakthrough projects. We couldn’t do this without the nation’s love of crushed fruit (and innocent’s generosity).

 

 

As we’ve grown, we’ve changed how we help, but our purpose, vision and approach have stayed exactly the same. You can read more about that here. In a nutshell, we help the world’s hungry by funding projects that fit into one of two goals. The first is to stop children dying of hunger and the second is to help the poorest families feed themselves.

Since 2013, innocent has committed to giving at least £950,000 annually to the foundation, even in years when no profit is made. This allows our work to continue. You can take a look at our latest annual accounts on the Charity Commission website. We receive all donations within 12 months of the end of the year.

find out more about the history of the innocent foundation

1999
2000
2004
2005
2007
2013
2014
2017
2018
2019
2023
2024
2030
1999

innocent is founded and pledges to give 10% of profits to charity

Believing business should be a force for good, the founders made a commitment to always give at least 10% of profits to charity each year.

2000

innocent accidentally give 46% of profits to charity

The generous donation nearly bankrupts the business. A plan is hatched to set up a proper charity.

2004

The innocent foundation is born

We start on mission to help the world's hungry.

2005

We start funding our very first project

We partner with Send a Cow in Lesotho, teaching the Ha Maphathe group sustainable agricultural practices like keyhole gardening, livestock management and dam-building.

2007

We launch the foundation scholarship programme

Our first scholar is Helen, and she headed off to India for two weeks to help the Irula Tribal Woman’s Welfare Society. We also fund our 25th project with Farm Africa in Sudan.

2013

We fund the Clinton Foundation

We fund a project with them in Malawi helping train up smallholder farmers. It also leads to a very famous visitor in Fruit Towers

2014

We embark on our largest project so far

We donate £950,000 to Action Against Hunger in Mali. They train community health workers to diagnose and treat acute malnutrition in children.

2017

Our 100th guardian takes up the mantle

Hello Katie.

2018

We set ourselves two new goals

Goal 1 is to help children stop dying of hunger and and Goal 2 is to help the poorest families feed themselves.

2019

We win Business Charity of the Year

We feel pretty chuffed about it. Plus 2019 sees our total donation from innocent hit £10m.

2023

We've helped over 1,894,526 hungry people

and that's not nothing!

2024

We are 20 years old

... and loving every minute of it.

2030

The world reaches the UN’s SDG2 of zero hunger

(fingers crossed).