who we are

who we are

the innocent foundation is an independent registered charity.

Our board is made up of seven trustees who make sure the foundation is running well and doing what it was set up to do. The day-to-day running of the foundation is looked after by our three foundation experts, who are assisted by a team of guardians. You can read more about the guardians here. Click on the lovely faces below to find out more.  

  • Adam

    Adam

    Part of the original trio that founded innocent in 1999, Adam set up the foundation in 2004 with Jon and Rich and has been a Trustee ever since. The three of them still work together running JamJar Investments, which helps entrepreneurs build successful businesses and have a net positive effect on the world around them.
  • Ben

    Ben

    Ben joined the innocent foundation in 2019. He makes sure the charity does everything by the book and finds great charity partners to work with. Alongside working for the foundation, Ben works for innocent in the sustainable agriculture team, making sure all ingredients are responsibly sourced.
  • Camilla

    Camilla

    Camilla joined us from Oxfam, bringing lots of humanitarian experience. She became a foundation Trustee in 2019 and heads up AMREF, a health charity working across sub-Saharan Africa.
  • Christina

    Christina

    Christina became a Trustee in 2012. She has over 20 years’ experience working with non-governmental organisations, multinational businesses, small-medium enterprises and community groups across Latin America, Asia, and Europe. She worked for Save the Children UK for many years and helped with their tsunami response. Since 2016 , she has been working with the Sustainable Food Lab and UNDP, focusing on sustainability in agricultural supply chains.
  • Douglas

    Douglas

    Douglas joined innocent in 2006 and did lots of different jobs before taking over from Richard, Adam and Jon as CEO in 2013. Douglas became a trustee of the innocent foundation in 2014.
  • Jon

    Jon

    Part of the original trio that founded innocent in 1999, Jon set up the foundation in 2004 with Adam and Rich and has been a Trustee ever since. The three of them still work together running JamJar Investments, which helps entrepreneurs build successful businesses and have a net positive effect on the world around them.
  • Kate

    Kate

    Kate has been our foundation director since 2013. Before she joined us, Kate was Head of Grant Management at Camfed, a charity which sends girls to school and trains young women in sub-Saharan Africa.
  • Liv

    Liv

    Liv joined the innocent foundation in 2019. She keeps everyone else at innocent in the loop about what’s happening with the foundation and runs the guardian and scholarship programmes. Before the foundation, Liv came to innocent fresh from university where she was the Raising And Giving President. After three years on the graduate scheme, she joined Ben working across both the sustainable agriculture team and the foundation team.
  • Richard

    Richard

    Part of the original trio that founded innocent in 1999, Richard set up the foundation in 2004 with Jon and Adam and has been a Trustee ever since. The three of them still work together running JamJar Investments. Rich is also the co-founder of Art Everywhere, a trustee of his own Reed Family Foundation and a patron of Peace One Day. He’s a busy guy.
  • SJ

    SJ

    SJ joined innocent in 2006 and did lots of different roles before becoming the people and culture director in 2018. She became a trustee in 2015.