Rich Reed set up the innocent foundation in 2004 with Adam and Jon and has been a trustee ever since. The three co-founded innocent drinks in 1999 and were joint CEOs of the business until 2013. Rich still works with Adam and Jon, running JamJar Investments which helps entrepreneurs build successful businesses and have a net positive effect on the world around them.

Rich is also the co-founder of Art Everywhere, a trustee of his own Reed Page Foundation and a patron of Peace One Day.