Q

What is the innocent foundation?

The innocent foundation is a registered charity in England and Wales (No. 1104289) and a company limited by guarantee registered in England (No. 05054312). Our registered office is 342 Ladbroke Grove, London W10 5BU, Great Britain.

We were set up in 2004. Our funding mostly comes from innocent drinks who give 10% of their profits to charity, the majority of which comes to us at the innocent foundation. We find and fund visionary people and organisations who are tackling hunger in simple, smart and sometimes radical ways.

Q

What is the impact of the foundation?

Since 2004 we have invested over £5.2m in 73 projects, supporting over 800,000 people. We spend a lot of time thinking about how we can measure our impact; all of our partners report to us every six months on progress against the agreed objectives for the project. We are excited by some of the numbers, but know that it could be a number of years before we can really assess the long term impact of what we do.

Q

How do you choose which projects to support?

We start by agreeing criteria about what we sort of projects we want to support. You can read more about this here. Our projects are a mix of ones we’ve researched and identified ourselves and ones that other people tell us about. All the projects are carefully assessed against our funding criteria by the trustees and the foundation team to ensure they fit our strategy. We review our criteria regularly to ensure they are still relevant.

Q

How can I see if my project or charity might be eligible for funding?

We do not currently accept applications for funding. We use research and recommendations from experts to find visionary people and organisations who are tackling hunger in simple, smart and sometimes radical ways.

Q

How long does funding last?

That depends on the project. We look at where our contribution will have the greatest impact. Most of our funds are allocated in two to three year partnerships, although we do work with some partners supporting shorter projects. 

Q

What does the innocent foundation have to do with innocent the drinks company?

innocent (the drinks company) set up the innocent foundation back in 2004 and still donates 10% of its profits to charity, mainly to us here at the innocent foundation. The innocent foundation is separate from the company because we are an independent registered charity.

Q

Can I send money to support any of your projects?

Thank you - that's really kind of you. 

Unfortunately we aren't set up to receive donations from the public. However, we can wholeheartedly recommend making a donation directly to any of our charity partners - we do a lot of research to pick the very best people and organisations to work with. Take a look at the "who we work with" page for ideas. 

 

Q

Can you help out with smoothies for an event?

We are a grant-making charity. If you have a request about products, please get in touch with our colleagues at innocent drinks at hello@innocentdrinks.co.uk

Q

Can you sponsor me to run a marathon / climb a mountain / sit in a tub of baked beans?

We’re really sorry but we can’t help. We are a grant-making charity so we give funds directly to great charities to support specific projects. Good luck with your fundraising. 

Q

How do I get in touch with you?

If you would like to find out more about any of our projects or have any other questions, please get in touch. We’d love to hear from you. You can reach us at hello@innocentfoundation.org, call 0207 993 3311, or write to us at the innocent foundation, 342 Ladbroke Grove, London, W10 5BU.