In preparation for my trip, I wanted to find out what people thought of the Ethiopian honey I'm going to be working on, so I organised a little taste test in the office: Amar honey vs UNC (Un-Named Competitor.) It got a bit messy in the kitchen but we have a clear winner 13 votes to 2:
Olivia's reaction says it all: she didn't really like UNC.
But she liked Amar:
A good start to my honey-marketing project.