About Us
Since 2004 the innocent foundation has been helping the world’s hungry
We do this by finding and funding visionary people and organisations which are tackling the problems we care about in simple, smart and sometimes breakthrough ways.
Since day one, innocent’s founders pledged to give 10% of the company’s profits to good causes. From when the innocent foundation was founded in 2004 to today, we’ve spent £10m in 46 countries, helping more than 2 million people.
As we’ve grown, we’ve changed how we help, but our core purpose has stayed the same, we want to help the world’s hungry.
We’re now entering a new phase of our work, focusing exclusively on helping to prevent malnutrition in infants and young kids.
Since 2013, innocent committed to giving at least £950,000 annually to the foundation, even in years where no profit is made. This allows our work to continue. You can take a look at our latest annual accounts on the Chairty Commission website.